EXEED becomes first Chinese premium auto sponsor of Caftan Week

By AI, Created 6:45 AM UTC, May 25, 2026, /AGP/ – EXEED has been named official chief partner of Morocco’s Caftan Week and CASA Fashion Show 2026, becoming the first Chinese premium automotive brand to secure sponsorship rights for Caftan Week. The partnership gives EXEED a high-visibility platform in Morocco as the brand expands locally with sales rising 30.77% in April.

Why it matters: - EXEED’s sponsorship marks a shift in a high-end fashion event long dominated by European luxury brands. - The deal gives the Chinese premium automaker access to Morocco’s upscale cultural and fashion audience. - EXEED is using the partnership to position its vehicles as part of a broader luxury lifestyle, not just transportation.

What happened: - In May 2026, EXEED was named the Official Chief Partner of the 26th Caftan Week and CASA Fashion Show 2026. - EXEED became the first Chinese premium automotive brand to secure official sponsorship rights for Caftan Week. - EXEED displayed its RX model in the core exhibition area at the events. - The all-new VX, a large-sized plug-in hybrid SUV scheduled for official launch in May, made its preview debut at CASA Fashion Show.

The details: - Caftan Week is hosted by Femmes du Maroc and dates to 1996. - CASA Fashion Show is endorsed by King Mohammed VI and is positioned as a benchmark for Casablanca fashion trends. - EXEED said the partnership aligns with its focus on design aesthetics, technology and premium travel experience. - At Caftan Week, EXEED staged brand حضور across entrances, media shooting zones, a cocktail reception and the runway. - EXEED also set up exclusive RX exhibition zones at CASA Fashion Show, highlighting the model’s design, interior craftsmanship and cabin space. - EXEED launched in Morocco earlier in 2026 with local partner M-AUTOMOTIV. - The two companies opened a flagship showroom on Casablanca’s El Massira Boulevard. - M-AUTOMOTIV’s network includes 27 sales outlets and more than 650 staff members. - EXEED says it quickly built localized sales and full-cycle service systems across Morocco. - EXEED’s sales in Morocco have trended upward since launch in February, with April sales up 30.77% month over month.

Between the lines: - The fashion partnership is a branding play as much as a market-expansion move. - EXEED is trying to pair Chinese automotive engineering with symbols of cultural prestige and modern luxury. - The event presence also signals an effort to deepen ties with Moroccan consumers through cultural and social venues, not only dealerships.

What’s next: - EXEED plans to deepen cooperation with M-AUTOMOTIV. - The brand plans to expand its localized product lineup in Morocco. - EXEED also plans more cross-border collaborations with local culture, art circles and high-end social groups. - The company is aiming to grow its premium travel offerings for Moroccan consumers.

The bottom line: - EXEED is using Morocco’s top fashion stages to accelerate its luxury positioning and build momentum in a new market.